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Atlanta Home Builder Turns $4,654.43 In Ad Spend Into 7 Custom Home Projects
October 3, 2025
Overview
Jeff Martin isn’t new to building high-end homes. For over a decade, he managed ultra-luxury builds in Malibu, Beverly Hills, and the Palisades, before co-founding his own firm in 2018. But when he and his brother Troy relocated to Georgia, the game changed. They had the craftsmanship, the subs, and the systems, but not the reputation. Referrals that once kept projects flowing in Los Angeles didn’t exist here since nobody knew who they were. Despite deep expertise and a sharp eye for quality, Jeff faced a new challenge: breaking into a fresh market without an established name.
The Challenge
No marketing foundation: In Georgia, referrals alone weren’t enough.
Different buyer expectations: Instead of word-of-mouth from architects, prospects here relied on digital research and online trust.
Balancing growth with quality: Jeff wanted to scale, but not at the cost of reputation. The aim was to start with one or two projects, then ramp to 5–10 annually.
The Strategy
We didn’t pitch MU Developments “more leads.” We designed a market-entry system tailored for builders with experience but no local name recognition.
1) Crafting a digital first impression
We created ads and landing pages that mirrored Jeff’s straightforward, no-fluff style. Prospects saw not just what MU builds, but the values behind it: transparency, craftsmanship, and follow-through.
2) Filtering for the right conversations
A short but pointed qualification step asked prospects about land, budget, and timing. This meant Jeff’s first calls were with people who already had the basics in place.
3) Human connection, not just automation
Every inquiry got a real person on the phone quickly. We confirmed details, answered questions, and scheduled consultations directly into Jeff and Troy’s calendars.
4) Lead nurture and education
Because custom home sales cycles can stretch months, our team handled ongoing nurture: answering questions, sharing resources, and keeping prospects engaged until they were ready to commit. This ensured MU stayed top-of-mind without Jeff or Troy having to chase leads around.
The Results
$4,654.43 in ad spend produced 7 custom home projects in the pipeline.
2 custom homes closed.
5 additional projects under contract for pre-construction.
A continuous flow similar prospects continuing to book appointments.
This wasn’t “luck.” It was MU Developments proving that with the right structure, even a builder new to a market can create traction, authority, and revenue quickly.
Conclusion
This wasn’t about content or generic lead gen. It was about giving Jeff and Troy a repeatable system that created immediate local trust, booked serious conversations, and set a foundation to scale while protecting their reputation.
👉 Home builders don’t need “leads.” They need a clear path to local trust. MU Developments built theirs in just 120 days. Want to see if your market is available?
Unlock exponential scale with your own world-class acquisition system.
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