Centered Transparent Navbar

What are you waiting for?

Get started with a completely free discovery call:

Los Angeles Home Builder Adds $11.5M In Pipeline Value From Just $3,489.71 In Ad Spend

September 30, 2025

Overview

econstruct had long been a respected commercial builder in Los Angeles. But owner Frank Neimroozi saw a bigger vision, to focus primarily on high-end custom homes in LA’s most desirable coastal zip codes. The challenge was creating a marketing system that could match that ambition. Relying on referrals alone wasn’t enough to consistently reach luxury homeowners ready to build. Frank wanted a predictable, scalable way to fill his pipeline with projects that reflected econstruct’s craftsmanship and brand.

The Challenge

Breaking into a new market segment: econstruct was well-established in commercial construction, but the luxury residential space required a different audience, message, and lead flow.
Relying solely on referrals: Great clients came through word of mouth, but there was no consistent way to attract new high-end homeowners ready to build.
No structured follow-up system: Inquiries weren’t being tracked or nurtured, meaning serious opportunities could easily go cold.
Owner time stretched thin: Frank was managing active projects in the field every day, leaving little bandwidth to focus on marketing or sales consistency.

The Strategy

1) Precision Ad Campaigns That Attract the Right Homeowners

We launched a paid Facebook campaign under the econstruct brand, targeting affluent homeowners in prestigious costal areas such as Malibu, Brentwood, Santa Monica, the Palisades, and Agoura Hills. Every ad highlighted design-build convenience and Frank’s local credibility. This led to immediate brand awareness and qualified inquiries for ground-up luxury builds in the right zip codes.

2) Every Lead Called Within 5 Minutes

The moment a homeowner submitted a form, our Inside Sales Agent (ISA) called within five minutes to qualify the leads for land, budget, and readiness. No waiting, no lost momentum, leading to real conversations with serious homeowners while intent was high. This completely removed econstruct from the lead follow up process.

3) Consistent Follow-Up, Nurture, and Education

For leads still in planning mode, our team stayed in touch through automated texts, emails, and personal follow-ups. Each message reinforced econstruct’s value and built trust over time. For prospects not yet ready, we kept them warm and responsive so that when they were finally ready, econstruct stayed top of mind.

4) Direct Calendar Bookings for Frank

Once a homeowner was fully qualified for land, readiness, and a strong budget, our team booked them directly into Frank’s calendar for a consultation. No back-and-forth scheduling. He entered every call knowing the project scope, timeline, and budget. Frank only spoke with prequalified homeowners who were ready to move forward without wasting hours chasing or screening leads.

The Results

$3,489.71 total ad spend in the first sprint
7 leads advancing to pre-construction phase
$11,500,000 in pipeline value tied to those opportunities
0 time spent chasing new leads by Frank
1 simple system for ads, follow up and reporting

Conclusion

econstruct transformed its growth path from referral-only projects, to a steady, scalable luxury pipeline. With just $3,489.71 in ad spend, the campaign generated $11.5M in projected contract value and gave Frank the consistency and predictability he signed up for.

The system now runs quietly in the background, filling the calendar with serious homeowners who fit the econstruct brand.

👉 If you’re a builder ready for predictable project flow and marketing that finally performs like your work does, let’s talk.